KENNEWICK — Lulie Halstead will be the keynote speaker at this year’s Washington Winegrowers Annual Convention. Halstead is the co-founder of Wine Intelligence, a wine consulting firm headquartered in London.
Halstead began her career in the vineyards of France where she visited as a child during her summer holidays. Because of her vineyard visits, she developed a passion for wine.
Over the years, Halstead has established herself as a marketing academic. She focuses on the behavior of wine consumers and why they act as they do. Her specialty is trend research and qualitative research practices. Halstead tries to discover the workings of the subconscious mind. She teaches and supervises master’s programs all over the world.
Halstead has a master’s degree from Kingston Business School in marketing. She is a member of the Market Research Society. She speaks at a variety of international academic and wine industry conferences. She has two teenage children.
Halstead will speak during the Leadership and Legacy luncheon on Thursday, March 5, at 11:45 a.m., at the Three Rivers Convention Center in Kennewick. She will speak during the State of Industry session on Tuesday, March 3, on the arena floor of the Toyota Center. She will discuss customer research trends.
Other speakers include Ken Shackel and Andrew McElrone, of University of California-Davis; and Clark Seavert, of Oregon State University; with additional speakers from Napa, California; Mosier, Oregon; and Portland, Oregon. There are also speakers from all over Washington state.