Washington State Wine Commission launches wine app
A screenshot from the Washington State Wine Commission’s new “Map My WA Wine” mobile app.
Joel Martin/Basin Business Journal
| September 10, 2021 1:00 AM
SEATTLE — The Washington State Wine Commission kicked off August as Washington Wine Month on Aug. 2 by launching a brand-new website for the state’s wine industry, along with the innovative “Map My WA Wine” mobile app.
“Washington is home to an incredibly exciting and dynamic wine industry, so it’s time we have a digital home to match,” said Steve Warner, President of the Washington State Wine Commission. “Our new website and wine touring app will allow better access in different ways to our world-class wine region.”
The new washingtonwine.org features a full winery and vineyard directory, interactive touring information, in-depth information on the state’s regions and terroir (the complete ecology of a wine-making region), a comprehensive historical timeline, and stories spotlighting the people who make Washington wine unique and special.
Map My WA Wine is an interactive mobile app, now available on all iOS and Android devices. With the app, anyone can search hundreds of Washington wineries, tasting rooms, and vineyards. People will be able to create and share itineraries, see what events are happening in their local area, and search for wineries that are pet friendly, have live music, serve food, and more.
“Map My WA Wine will enhance the way consumers discover, explore, and experience Washington Wine,” Warner said. “It’s now easier than ever to plan your first time or return trip to Washington wine country.”
Through the end of the year, anyone who downloads the Map My WA Wine app and creates an itinerary and account are entered to win a weekend getaway for two in Washington.
The launch of the new website and app was timed to coincide with the annual Washington Wine Month. Retailers across the state have signed on as partners for Washington Wine Month, and every Washington winery will have access to toolkits and assets to elevate their marketing efforts.
The Washington State Wine Commission (WSWC) was established by the Washington state legislature in 1987 and represents every licensed winery and wine grape grower in Washington state. The WSWC provides a marketing platform to promote the Washington wine industry and is funded almost entirely by the industry through assessments based on grape and wine sales.